Ok, ok, we’ve gone over the basics and the relationship between color and brand. While informational and important, what you really want to know is the personality of your brand and how you can use color to your benefit. I have excellent news for you, continue reading and you will get some insights. Don’t worry, we won’t make you take a test at the end.
First up – warm colors.
Warm color – what does that mean? When we discuss a color as having a warm quality, we mean that it is stimulating, exciting and suggests heat.
- Communicate optimism or ferocity depending on how they are used
- Are associated with daylight and the sun
- Advance off the page
- Can increase your heart rate and make you breath more rapidly
Industries that use warm colors:
- Fast Food
- Healthcare Advocacy
The bottom line – warm colors are your go-to players when you really want to get psychological stimulation going.
On to our next subject – cool colors.
Feel that? The soothing, melodic feeling of complete comfort and ease? You guessed it! Cool color is at your service.
- Are closely tied with evening and nighttime
- Visually recede on the page
- Are known to calm and soothe
- Inspire trust, sturdiness and masculinity
Industries that use cool colors:
- Financial institutions
- Law enforcement
The bottom line – if tranquility and trust are your goal, pull cool colors out of your toolkit.
And finally – neutral colors.
While these hues aren’t typically the star players in a brand, they are definitely hard hitters. These colors are timeless, beautiful and dependable.
- Are associated with classiness and quality
- Tone down bold colors
- Are great for use in backgrounds
- Coordinate with both warm and cool colors
Industries that use neutral colors:
- Luxury cars
- Designer clothing
- Upscale establishments