We’ve all heard it was coming – GDPR. For anyone who has a stake in website traffic outside the U.S., it’s something you simply must understand and figure out how you will comply.
One report found that 66% of companies in the United States will need to find a solution because they do some portion of their online business in Europe.
GDPR, adopted by the European Union and otherwise known as General Data Protection Regulation, requires businesses that engage with data about European citizens to comply with stricter rules and privacy measures. Meaning if you are collecting data about potential customers in Europe, you need to change the way you do business.
This is everything from name, identity, birthday, health data, race, politics, location, and IP address. You might not realize this but your CRM, your Google Analytics account, your marketing automation software – they have the potential to carry some, if not all, of this information in them.
The new law goes into effect on May 25, 2018.
It may seem scary that you need to get all types of consent, and confirming it is more cumbersome than it has been in the past. If you haven’t already, make sure your marketing team has addressed the following language:
- Website footer
- Forms opt-in
- Double opt-in in your email marketing or marketing automation
- Behind the scenes triggers, trackers and tags
- Opt-out and unsubscribe options in your email
- Process for handling requests about user data – reporting and deletion
Contact us today if you have concerns that you need a GDPR update.