Welcome to The Deciding Factor University of Marketing.
Introduction to Digital Marketing 101
This semester you will be attending Digital Marketing 101. Over the next 15 weeks, you will be taken on a journey that teaches you the foundations of digital marketing. We will be exploring topics like websites, SEO, SEM, email, and social media. I hope that you are as excited as I am to begin your path to understanding the role digital marketing will have in 2015 and beyond.
This introductory course will give you a glimpse into the world I work in. You will come to understand the importance of digital marketing and why every company needs to have a strong presence online. You will learn the fundamentals of being a digital marketer. While you will still have a long way to go in becoming an expert, I hope that you are able to come away with an appreciation for the work our company does.
Your instruction will cover four key elements to digital marketing. I spend a couple week on each topic (SEO, SEM, email, and social media), going in-depth about the importance they play. Each Friday, you will be presented with a new entry about that weeks topic.
Below is a breakdown of our syllabus for the semester:
January 23 - Foundation of Digital Marketing: Website
Learn about the backbone of any good digital minded company
January 30 - Natural Promotion of Websites: SEO
What makes up SEO and what you should be looking out for
February 06 - Characteristics of SEO
What makes up SEO and what you should be looking out for
February 13 - Why SEO is Vital to any Website
Can you survive without SEO? No
February 20 - Paid Promotion of Websites: SEM
Using AdWords to get to the top and promote yourself
February 27 - Characteristics of SEM
Learn about the steps involved in a SEM campaign
March 06 - Direct Delivery Digital Marketing: Email
Learn about why email marketing is so important
March 13 - Meeting your Target Market at Home: Social Media
Introduction to the future of social media marketing
March 20 - Social Media is Growing Up: Facebook's Older Audience
Understanding the demographic changes of Facebook
March 27 - Social Birds: Twitter is still number 1
Why Twitter is number 1 and how to take advantage of it
April 03 - Uniting with Business Professionals: LinkedIn
Using the best professional tool on the web
April 10 - Using 1000 Words Without a Letter: Instagram
Learn why Instagram is becoming the next big marketing tool for companies
April 17 - A New Snapshot: Advertisement on Snapchat
What does this mean for the already questionable app
April 24 - The Wide World of Digital Marketing Wrap up
Wrapping up everything you have learned this semester
