We’re Excited to Announce Our New Brand!

Let’s face it — the marketing world is buzzing with new trends and technologies. AI, app and website development, the proliferation of marketing platforms, immersive and interactive experiences — we live in a digital-first world. The Deciding Factor knows when it’s time to shake things up! Our marketing agency is thrilled to announce a complete […]

Enhancing Marketing Copy with AI-Based Writing Tools

Artificial intelligence (AI) is no longer science fiction. AI writing tools can produce surprisingly convincing copy. But will AI ever replace good old-fashioned copywriters? At The Deciding Factor, we have been exploring when and where to use AI to work smarter. We are currently utilizing AI to do a few things — source keywords for […]

The Importance of CRMs for Your Organization’s Marketing Efforts

How can your digital marketing team fulfill client needs and wants? You can foresee potential challenges and foster mutually-beneficially relationships by utilizing the right customer relationship management (CRM) software. A powerful CRM software provides what every organization needs to manage all their company’s relationships. “The best CRM software helps streamline, simplify and improve your business […]