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Is using Google AdWords enough: A look into Search Engine/Advertising Marketing

Is using Google AdWords enough: A look into Search Engine/Advertising Marketing

Short answer, no. Done and done. Thank you for visiting our blog.

Juuuuuuuust kidding.

Promoting your company using Google AdWords is a great start to search engine/advertising marketing. But it’s only the beginning of what you should be doing. Taking out ad space on multiple, strategically placed social media platforms, digital magazines other websites should follow. It’s like investing – don’t put your entire portfolio into one fund – diversify.

Facebook advertising is a great place to consider for your SEAM strategy plan. Through Facebook’s ad tools, your company can target based on age, gender, location and interests. This will help place your ad on the news feed of the right people without having to hunt and gather prospects.

At the same time, mobile marketing is sky rocketing. Fifty-eight percent of American adults have a smartphone, and they are constantly using it. Make sure when you purchase advertising that your ad will appear for mobile devices. You don’t want to miss your potential clients when they are mobile.

I get that spending extra marketing dollars sounds scary. Let me offer this though – what if you gained one client per month from a strategic SEAM campaign? How would that affect your bottom line? The days of “keyword loading” your website to trick search engines are over. Google will send their crawlers out to penalize you if you do.

At the end of the day, it’s all about finding prospects and converting them to customers. Think strategically about what will give you the biggest bang for your buck and provide the highest ROI for your company’s bottom line.

Consumers are looking for products and services every day, when they use Google, when they ask Siri a question, when they ask for advice from their friends on Facebook, when they tap their favorite searching app on their phone. You either need to get in front of them. Don’t get knocked down in the search engine game by spending too much money on the wrong ads.

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