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The Deciding Factor Expands Marketing Team

The Deciding Factor Expands Marketing Team


The Deciding Factor welcomed Caroline Crew to the team recently as Marketing Assistant. A May graduate of Loyola University Chicago, she majored in Marketing and Business Management and minored in Information Systems.

Before joining TDF, Crew worked as Sales and Marketing Associate at The Verdin Company — a Cincinnati manufacturer of bronze bells, clocks and towers. Fun fact: The Verdin Company is her family’s business. As part of her efforts at Verdin, Caroline managed lead data, developed the firm’s social media calendar and created social media content.

“I’m excited to expand my knowledge of marketing automation and look forward to offering the highest level of service to our clients,” Caroline says.

She showed her dedication to professional development right out of the gate by obtaining her Google Analytics/Ads certification in her first week.

“Caroline shows strong potential in the fields of marketing, marketing automation and social media,” says The Deciding Factor President Karen Meyers Holzer. “She has a passion for learning consumer behavior and data and we are very excited that she has joined our team!”

Family is important to Crew. Born in Cincinnati, she lives in Mariemont and her younger sister Samantha is a freshman at the University of Dayton. Along with her parents, she visits her grandma every Sunday as an important family tradition.

In her free time, Crew enjoys trying out different restaurants around Cincinnati and Chicago.

Meet Caroline

Favorite App: Co-Star

If you could be a character from a movie or TV show, who would you be? Tina Belcher from Bob’s Burgers. It’s not that I want to be her, but I feel like I relate to her out of any other TV show character since she is strangely awkward but in a funny way.

Favorite Animal: Puppies

Inspirational Quote: “Treat people with kindness” – Harry Styles

Favorite Place in the World: Hilton Head Island, South Carolina. My family has gone once or twice every year since I was born, and it holds the best memories.

Your Idea of the Perfect Day: Going on a sister date with my younger sister, Samantha. Taste of Belgium is our favorite, then watching Disney movies or reality TV with my sister and mom.




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